Motion graphics and animation are taking over corporate marketing in a big way. Here’s why that’s happening (and how you can join the party).
When was the last time you looked at a boring old infographic and died a little bit on the inside?
If you’re like most people, it happens more often than you care to admit. But here’s the thing about corporate marketing…
Text heavy content and static images just don’t cut it anymore.
Not when you can create awesome animated content that will grab attention, make complex topics easy to understand and increase audience engagement.
The problem?
Most companies know they should be using more video and animation. But few know how or where to begin.
We break down exactly why motion graphics and animation are important for corporate marketing below. We also explain how AI is speeding up the entire animation process.
Ready?
You’ll learn:
- Why Motion Graphics and Animation Are Important For Marketing
- How AI Is Changing The Animation Industry
- 4 Ways To Use Animation In Corporate Marketing
- Getting Started With Animation For Business
Why Motion Graphics and Animation Are Important For Marketing
Let’s begin with the obvious… why should you care about motion graphics and animation?
Motion graphics and animation have evolved into one of the most powerful forms of marketing collateral. Businesses that work with the Synima agency and other professional motion graphics and animation studios are seeing huge increases in engagement, brand awareness and conversions.
This isn’t conjecture, by the way. We have data to back up our claims.
According to Wyzowl, 91% of businesses use video as a marketing tool.
Animated explainer videos are the second most common type of video content businesses are producing. And for good reason too.
Explainer videos account for 96% of all videos watched to learn about a product or service.
If you’re creating marketing content that explains… wait for it… stuff. Animation is your new best friend.
Animations can break down complex products, services and ideas into easy-to-understand content.
That’s just engagement, though. There are a number of other benefits your business can realize from investing in motion graphics and animation.
Businesses who use motion graphics and animation for marketing:
- Have a greater ability to inform and educate customers.
- See an increase in audience trust and brand credibility.
- Experience better conversion rates.
92% of people say a video has persuaded them to buy something.
Motion graphics and animation = more eyes on your content. More eyes = more sales.
How AI Is Changing The Animation Industry
Alright, let’s talk AI.
AI is taking the marketing world by storm. And animation is no exception.
63% of video marketers have already used an AI tool to create/edit their videos.
The number of people using AI jumped from 51% just one year prior. This trend is only going to continue as more AI tools are developed.
This is huge for corporate marketers because AI is already starting to make motion graphics and animation more accessible.
Whether it’s writing scripts, editing, adding voiceovers or generating animated assets… AI can do it all.
Using AI doesn’t mean your creative team gets stripped away and replaced by robots (although robot dancing is always acceptable).
Think of AI as your creative team’s biggest ally. By taking away menial tasks and streamlining your animation process, AI will free up more time to focus on what truly matters. Strategy.
You might be thinking…
“What about cost? Not every business has a huge budget for animation.”
AI will make motion graphics and animation more affordable for small businesses. As AI tools become more accessible, anyone will be able to start utilizing them.
Bigger brands = more resources to hire a professional studio.
Small brands = turn to AI tools to fill the gaps.
At the end of the day, both entities will benefit from AI. Large organizations will be able to scale video and animation production. And smaller brands will have access to animation they otherwise wouldn’t.
Animated content creation is going to become more accessible as AI tools become more advanced. One day, you might be able to create your own animated content by simply describing it to your computer.
If you’re selling fence whittling lessons and need a beefed up marketing strategy… now’s the time.
4 Ways To Use Motion Graphics In Corporate Marketing
Still not sure how animation fits into your corporate marketing strategy? No problem. We’ve got you covered.
Here are four ways you can implement motion graphics and animation into your business.
1. Explainer Videos
Ah yes, the ever popular animated explainer video.
Explainer videos are essentially motion graphics and animation used to simplify your marketing message.
You can use animated explainer videos for anything.
Product launches, service explainers, digital coupons. If it’s something you want your audience to know… make an explainer video.
2. Social Content
Social media platforms love motion graphics and animation.
Anywhere between 15-45 seconds of animated content can go a long way on social media.
Not only do animated social posts garner higher engagement, but the platforms algorithm favors motion-based content too.
It’s a win-win. Upload animated content and get more eyes on your social media pages.
3. Brand Storytelling
Storytelling is one of the most powerful forms of marketing.
You can tell great stories with motion graphics and animation.
Company branding videos, internal culture pieces and mission-driven content are great ways to stand out from your competition.
B2B marketers can especially benefit from animated storytelling. There’s nothing quite like an animated video to make your B2B services more digestible.
4. Internal Communications
Motion graphics and animation aren’t just for external marketing tactics. You can use it for internal communication purposes too.
Training videos, employee onboarding and even weekly company updates are more effective with an animated twist.
Animations help people remember information more easily. By incorporating animated assets into your internal communication strategy, you’ll have a better retained workforce.
Animation is everywhere.
The global animation market size is expected to reach $562.75 billion by 2032.
Getting Started With Animation For Marketing
Entering the world of animation can feel daunting. But that doesn’t have to be the case.
Here’s how to get started with animation for marketing.
- Understand what you want to accomplish with your animated content.
- Determine the type of animated content you should create.
- You can produce content in-house OR work with an animation studio.
- Look into AI tools that can help streamline your animation process.
Once you understand your animation goals, creating content will become second nature.
Just remember…
You don’t have to go fully animated overnight.
Simply adding animated pieces to your existing marketing strategy will make a world of difference.
Implementing even one animated explainer video into your marketing strategy can have a HUGE impact.
Wrapping Up
Motion graphics and animation are critical to corporate marketing. From animated explainer videos to social media content and brand storytelling… it’s everywhere.
And thanks to AI, motion graphics and animation are only going to continue dominating the marketing world.
Here’s your cliff notes for this post:
- Motion graphics and animation help you increase customer engagement, trust and conversions.
- AI is making animation more accessible for businesses of all sizes.
- Explainer videos, social media content and brand storytelling are the most popular animation use cases.
- The animation industry is booming and isn’t slowing down any time soon.
Businesses that take advantage of motion graphics and animation will soar above their competition.
The businesses that don’t? Well, they’ll be eating your digital dust.
